Mumbai: CloudTV, a certified TV operating system, has announced a major expansion of its content partnerships, bringing a broader and more diverse array of entertainment to Indian Smart TV viewers. The company has joined hands with leading content providers such as BookMyShow Stream and SunNxt, along with TimesPlay, Tivizon, Bollywood Masala, and Net Radio, further strengthening its OTT content portfolio.
These strategic alliances will allow CloudTV’s 12+ million users to seamlessly access over 400 curated content options, including international films, regional cinema, music, live TV, and web series, directly via CloudTV-powered Smart TV devices. As a homegrown platform tailored for Indian audiences, CloudTV continues to evolve as a one-stop OS for enriching entertainment experiences.
CloudTV’s integration with BookMyShow Stream brings a vast range of Hindi, English, and regional movies and TV shows to the table. The TVOD (Transactional Video on Demand) model allows users to rent, purchase, or watch free and discounted films across 35+ genres including drama, comedy, romance, and action.
Similarly, its partnership with SunNxt, a premium regional OTT platform, brings a large selection of movies, TV shows, music videos, and live TV across Tamil, Telugu, Malayalam, Kannada, Hindi, Bengali, Marathi, and English – tailored to India’s linguistically diverse viewership.
CloudTV’s strategic collaborations also include:
TIMESPLAY: Live TV and on-demand content including Times Now, ET Now, Romedy Now, and more.
TIVIZON: Access to 75+ international FAST channels offering Turkish dramas, global news, and sports.
BOLLYWOOD MASALA: A hub for Bollywood news, celebrity interviews, videos, and short-form entertainment.
NET RADIO: A France-based multi-genre music service with 7 curated audio-visual radio channels.
Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, said, “Our goal at CloudTV has been to provide the best content and continue expanding the range of offerings for our consumers across India. Content consumption has exponentially grown in recent times, driven by widespread internet accessibility. Following these partnerships, our users will now have access to some of the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu languages. Through these content alliances, we hope to advance the digital entertainment sector and establish CloudTV as the go-to platform for Smart TV brands who wish to offer a content-rich Smart TV experience to their users.”
These developments come on the heels of CloudTV’s strategic chipset partnership with MediaTek, and an app-bundling integration with Watcho, the OTT platform from DishTV. These moves reinforce CloudTV’s ambition to lead the Smart TV OS segment in India by offering unmatched content, innovation, and value to OEMs and consumers alike.
