New York: The One Club for Creativity has revealed the finalists for The One Show 2025, with entries from 49 countries and regions making the shortlist. Among them, 30 finalists hail from India, reflecting the country’s growing influence and excellence in global advertising.
McCann Worldgroup India Gurugram leads the Indian charge with seven finalists, including six for Buckaroo Footwear’s “Fit My Feet” and one for ESAF Small Finance Bank’s “Dabba Savings Account.”
Three agencies in India have five finalists each:
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Dentsu Creative Gurugram – all for Motorola’s “Motorola Deep Connect”
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Havas Worldwide India Mumbai – all for The Times of India’s “Ink of Democracy”
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Leo India Mumbai – all for Gatorade’s “Turf Finder”
Other Indian finalists include:
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Ogilvy Mumbai with four entries
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Ogilvy Bengaluru with two
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DDB Mudra Group Mumbai and Early Man Film Mumbai, with one finalist each
Global Leaders
On the global front, FCB New York tops the list with 85 finalist entries, including 53 for Spotify’s “Spreadbeats” and 31 for “Lap of Legends” on behalf of AB InBev’s Michelob ULTRA. “Spreadbeats” holds the distinction of being the entry with the most finalist spots this year.
Other top-performing agencies include:
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Klick Health Toronto and Serviceplan Germany Munich with 49 finalists each
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Area 23 New York with 47
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Apple Cupertino with 40
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DM9 São Paulo with 37
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Rethink Canada with 32
In total, the prestigious One Show 2025 global jury has selected 1,659 finalists from across the globe.
What’s Next
All finalists are guaranteed to receive either a Gold, Silver, or Bronze Pencil, or a Merit, which will be announced on May 15, 2025, during Creative Week in New York. Winners will be celebrated at the One Show 2025 Awards Ceremony on May 16 at Cipriani Wall Street, where major honors like Best of Show, Agency of the Year, and Best of Discipline will also be revealed.
Now in its 15th year, Creative Week (May 12–16, 2025) is a flagship event for the global advertising and design communities. This year’s highlights include:
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Young Ones Student Awards – May 12
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TDC71 Best of Discipline Winners & Exhibition – May 13
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ADC 104th Annual Awards – May 14
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Executive Creative Summit – New York – May 15–16
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The debut of the AI Creative Challenge – May 15
For a complete list of The One Show 2025 finalists, visit The One Club for Creativity website.
