Mumbai: Britannia Marie Gold has launched Season 2 of its trailblazing reality series Her Start-Up Show, reaffirming its commitment to empowering aspiring women entrepreneurs across India. Conceptualized in partnership with GroupM Motion Entertainment and Mindshare, the series premiered on JioHotstar on April 19 and features 40 finalists competing for the coveted ₹10 lakh Britannia Marie Gold Grant.
The show is the culmination of the Britannia Marie Gold Her Start-Up Contest, launched in July 2024, which drew participation from lakhs of women nationwide. Over 100 women were trained professionally, with 40 shortlisted to feature on the show. All participants benefit from mentorship, funding, national visibility, and access to an entrepreneurial ecosystem, while the top 10 will receive the Golden Grant. Additional promising entrepreneurs will also be inducted into the NSDC Women Entrepreneurs Mentorship Program.
Representing cities from Indore to Aurangabad, Coimbatore to Jammu & Kashmir, the 40 contestants pitch ideas spanning food, fashion, sustainability, technology, and agri-solutions. Presented in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—the show features subtitles and audio options, making it inclusive and widely accessible. Spread across eight episodes, two new episodes drop every weekend exclusively on JioHotstar.
Hosted by actress Shriya Saran, the show features a dynamic jury including actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Sujata Biswas of Suta, Aarti Gupta (Jagran Group), Riya Joseph (Britannia), and Shreshtha Gupta (NSDC India).
“Britannia Marie Gold’s journey of empowering women entrepreneurs began five years ago with a simple belief that millions of women across India have powerful ideas, and all they need is a platform to be seen and supported. What started as a nationwide contest has grown into a robust ecosystem with initiatives like HerStore and now, Season 2 of Her Start-Up Show. Each step has deepened our commitment to helping women ‘Do More, Be More’. We’re proud to partner with GroupM and Mindshare, whose belief in the power of storytelling has helped bring these entrepreneurial journeys to life. With this show, we not only celebrate ambition, but also create access to mentorship, funding, and national visibility. Together, we remain committed to enabling every woman who dares to dream and dares to build,” said Siddharth Gupta, General Manager – Marketing, Britannia.
“We have always believed in media’s power to spark movements, not just moments. Her Start-Up Show blends storytelling with purpose, driving real economic empowerment. The overwhelming response to Season 1 showed how deeply this platform resonated with women in one region. That’s why, in Season 2, we are expanding to six languages and a broader reach across India. Thus, bringing every ambitious woman closer to the support she deserves. This show goes beyond visibility; it is about bringing dreams alive via action, impact, and a re-imagined future for women entrepreneurship,” shared Ashwin Padmanabhan, COO, GroupM South Asia.
“At Mindshare, we believe in building brands that don’t just sell—but spark change. In its second season, Her Start Up Show goes far beyond amplification—it’s about creating access, fuelling aspiration, and offering a platform to women entrepreneurs across India. We’re incredibly grateful to our client, Britannia, for backing this bold vision and partnering with us to bring it to life. What started as a pioneering idea is now an award-winning show, with its impact resonating across markets and touching countless lives. With its expansion to a larger OTT platform, the show’s reach and influence have scaled significantly—finding its way into more homes, hearts, and boardrooms. These aren’t just stories; they are real journeys of transformation. Together with GroupM Motion Entertainment and Britannia, we’re proud to drive a narrative where media becomes a powerful force for empowerment and enduring change,” said Amin Lakhani, CEO, Mindshare South Asia.
Actress and host Shriya Saran added, “Being part of Her Start-Up Show has been truly inspiring. It’s a powerful platform that gives women across India the opportunity to turn their dreams into reality. I’m proud to be part of a show that celebrates ambition, courage, and the spirit of women entrepreneurs.”
Building on initiatives like HerStore and the MyStartUp Contest, Her Start-Up Show Season 2 continues Britannia Marie Gold’s commitment to fueling women’s entrepreneurial dreams. With the momentum of its previous successes, the brand now takes its mission to a broader, more inclusive stage—celebrating resilience, ambition, and innovation from every corner of India.
Season 2 of the Britannia Marie Gold Her Start-Up Show is now streaming exclusively on JioHotstar.
