Singapore: Moving Walls has announced a strategic partnership with Cedara, the Carbon Intelligence Platform. This groundbreaking collaboration is set to bring carbon measurement and optimization capabilities to the Digital Out-of-Home (DOOH) advertising space—empowering brands and media owners worldwide to make more environmentally conscious decisions.
With the increasing demand for sustainable practices across industries, this partnership marks a major milestone in integrating sustainability into media operations. Moving Walls, known for pushing the boundaries of innovation and data-driven impact in the OOH sector, continues its journey toward building a greener media ecosystem.
Addressing the urgency of reducing Scope 1, 2, and 3 emissions, the collaboration is aimed at transforming the DOOH value chain into a more sustainable one. Through Cedara’s Carbon Intelligence Platform, Moving Walls will offer clients a comprehensive emissions tracking system for every stage of the campaign lifecycle.
“Sustainability is no longer a choice; it’s a necessity,” said Srikanth Ramachandran, Founder & Group CEO of Moving Walls. “Moving Walls’ platform leverages proprietary DOOH data to maximize campaign impact. By integrating Cedara’s carbon ratings, we now enable advertisers to measure, reduce, and offset emissions for every campaign—turning sustainability into a measurable and offsetable performance metric.”
Cedara’s platform adheres to the globally recognized Ad Net Zero Global Media Sustainability Framework (GMSF) to deliver accurate, transparent carbon reporting. The integration will help media owners, advertisers, and agencies align with evolving ESG goals while maintaining campaign efficiency and impact.
“We are thrilled to collaborate with Moving Walls, a trailblazer in digital media solutions,” said Steve Alpe, Director of Partnerships, APAC of Cedara. “Together, we are accelerating the transition to a sustainable future in OOH advertising, enabling brands to make conscious decisions that minimize environmental impact while still achieving their business objectives.”
One of the key innovations to emerge from this partnership is carbon-based campaign optimization. Using advanced AI and data analytics, the system can recommend real-time, low-carbon alternatives within a campaign, helping advertisers achieve sustainability targets without compromising performance.
Additionally, advertisers can now participate in carbon offset initiatives—investing in verified projects that actively remove carbon from the atmosphere. This will help clients and media owners move toward achieving carbon neutrality in their advertising operations.
With this collaboration, Moving Walls and Cedara are reshaping how sustainability is integrated into media strategies. Their combined efforts aim to democratize access to energy-efficient advertising tools, making sustainable DOOH campaigns achievable for businesses of all sizes.
