Mumbai: Revenue-marketing agency Sam & Andy has secured the integrated mandate for Jadeite Developers, a fast-growing real estate company. The account will be handled by Sam & Andy’s Mumbai office.
As part of the mandate, Sam & Andy will launch Jadeite’s upcoming Charkop-based project, Kaveri, following a phased approach. The agency will develop brand positioning, strategic communication, and execute campaigns across ATL, BTL, and digital platforms to ensure a 360-degree launch and sustained marketing efforts.
Commenting on the partnership, Litesh Gada, Founder, Jadeite Developers said, “With Sam & Andy’s innovative mindset, we aim to create a project story that resonates with today’s home buyers.”
Anindya Ghosh, Founding Partner, Sam & Andy, added, “We are thrilled to partner with Jadeite Developers and look forward to creating engaging experiences for their new project.”
“The intent Litesh Gada and Manish Sawant, the founders of Jadeite Group have is to provide a better lifestyle even to the common people. We are excited about partnering with this young dynamic duo. It’s just the beginning, as they say “picture abhi baaki hai mere dost,” said Sameer Joshi, Founding Partner, Sam & Andy.
‘Kaveri’, a 21-storey tower, offers modern amenities, smartly utilized spaces, and attractive pricing, strengthening Jadeite’s reputation for quality and timely delivery. The developer also has future projects lined up across Bandra, Borivali, Vile Parle, and Kandivali.
