New Delhi: Havas Media India, the media agency under Havas Media Network India, has been appointed the Agency of Record (AOR) for Magicbricks, India’s leading property platform. This significant mandate strengthens Havas Media India’s reputation for delivering high-impact, integrated media solutions across multiple platforms.
As part of the new partnership, Havas Media India will manage the complete media strategy, planning, and buying for Magicbricks across Print, TV, Radio, Cinema, Digital, and Below-The-Line (BTL) initiatives, including Out-of-Home (OOH), Mobile, Movie Integrations, Celebrity Management, and Activations.
Havas Media’s data-driven approach, backed by proprietary tools and tech-enabled strategies, was a key factor in securing the mandate, ensuring sharper audience targeting, optimized media investments, and enhanced brand engagement.
Commenting on the partnership, Prasun Kumar, Chief Marketing Officer, Magicbricks, said, “Magicbricks has always been at the forefront of innovation in real estate, shaping category narratives and driving impactful conversations. Our comprehensive offerings — from Home Interiors and Home Loans to Site Visits — address diverse consumer needs. As we gear up for another phase of growth and scale, we needed a digital-first media partner. Havas Media’s consumer insights and data-driven capabilities perfectly align with our vision.”
Uday Mohan, Chief Operating Officer, Havas Media India, added, “We are excited to welcome Magicbricks to our marquee client roster. Our Converged OS and Meaningful Brands framework uniquely position us to deliver seamless, insight-led solutions that drive consumer engagement and maximize ROI. We look forward to partnering with Magicbricks in strengthening their leadership in the real estate sector.”
