Mumbai: Pepsi® has announced the addition of four global football stars to its ever-growing roster of female ambassadors, reinforcing its long-standing commitment to the beautiful game. Joining existing global ambassador Leah Williamson are Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry—a group of athletes who are redefining women’s football and are set to dominate the global stage this summer.
Pepsi’s new signings are not only among the sport’s brightest talents but also embody the brand’s core spirit of unapologetic boldness and challenger mindset. Their inclusion comes at a time when women’s football is experiencing unprecedented global growth, selling out stadiums and breaking viewership records.
“For 50 years, Pepsi has been at the heart of football, delivering great taste, unforgettable moments and shining a light on the sport’s most legendary figures,” the company said in a statement. “Now, the brand is setting its sights on the next generation of stars, those who will redefine the game and leave their mark on the world stage.”
First to join the team is two-time Ballon D’Or Féminin winner, Alexia Putellas, the Spanish playmaker renowned for her unmatched technique and vision.
Alexia Putellas commented, “This is going to be a summer to remember, and to do it as a part of the Pepsi family is amazing. Our game is the fastest growing sport in the world, and I can’t wait for fans to see what we have coming up.”
England’s Lauren James, known for her pace, flair, and creativity, also joins the lineup.
Lauren James commented, “Joining the Pepsi family as a global ambassador, and sharing the spotlight with so many incredible athletes is an absolute honour. Get excited for our campaign when it hits the screens.”
From Norway, Caroline Graham Hansen, a Ballon d’Or nominee and one of football’s most formidable wingers, brings tactical finesse and power.
Caroline Graham Hansen commented, “I’m thrilled to be part of the global Pepsi family, alongside so many incredible names. We’re seeing our game reach new heights, and Pepsi’s support is going to help to bring that excitement to fans everywhere.”
Adding to the midfield is Saudi Arabia’s Farah Jefry, a trailblazer in her home country and the top scorer in the inaugural Saudi women’s league.
Farah Jefry commented, “Pepsi’s legacy with football icons is legendary, and I’m still pinching myself. Joining the incredible roster and being part of its next chapter is a dream come true.”
The expanded global squad joins Pepsi’s impressive lineup of female football ambassadors including Signe Bruun, Josefine Hasbo, Stina Blackstenius, Johanna Rytting Kaneryd, Nadine Riesen, Riola Xhemaili, Jéssica Silva, and Tatiana Pinto.
Cathy Graham Kidd, Senior Marketing Director at Pepsi, said, “Our new ambassadors are not only incredible players, but have a thirst for more, a drive to succeed. That makes them one of a kind. The women’s game has rapidly become a global passion point and is gripping audiences across the world with unbeatable entertainment, incredible fan experiences and inspirational players.”
She added, “For decades, Pepsi has redefined football culture. Now, we’re writing the next chapter by championing the unstoppable rise of women’s football and shining the global spotlight on these players. We are dedicated to supercharging the ever-growing global sporting phenomenon, bringing billions worldwide closer to the game, whilst drawing in a new generation of fans.”
To mark the occasion, Pepsi has unveiled a series of striking murals in London, Oslo, and Mollet del Vallès, celebrating the energy and charisma of its ambassadors. Meanwhile, fans around the world can expect to see the stars of Pepsi’s new roster front and center in the brand’s upcoming global football campaign—set to hit screens soon.
