Mumbai: KidZania has announced the appointment of Vikita Chaudhary as the new Head of Marketing for its India operations. With a robust background spanning 14 years across marketing and communications, Vikita will lead the brand’s strategic marketing initiatives, aiming to deepen audience engagement and reinforce KidZania’s position as India’s premier edutainment destination.
In her new role, Vikita will be responsible for developing impactful brand campaigns across digital and offline platforms, driving consumer connections, and expanding KidZania’s reach through storytelling and insights-led strategies. Her professional journey includes key marketing roles at well-known brands such as Timezone Entertainment Pvt. Ltd., Carnival Cinemas, Fitternity, and Mad Over Donuts.
Welcoming Vikita to the team, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, stated:
“We are thrilled to welcome Vikita as the Head of Marketing. Her deep understanding of consumer behavior, coupled with her creativity and insight-led approach, makes her a strong addition to our leadership team. Vikita’s passion for storytelling and brand building aligns perfectly with KidZania’s mission to deliver meaningful, memorable experiences for families across the country.”
Sharing her enthusiasm for the new role, Vikita Chaudhary said, “It’s an incredible opportunity to be part of a brand that is redefining experiential learning for children in such a powerful way. KidZania’s commitment to purposeful, immersive experiences deeply resonates with my own passion for storytelling and consumer engagement. I look forward to driving meaningful connections with our audience and contributing to the brand’s continued growth in this dynamic and evolving landscape.”
In her mandate, Vikita will focus on boosting brand visibility, executing integrated marketing campaigns, and enhancing visitor engagement across all touchpoints, positioning KidZania as the go-to experience for learning through play.
