Mumbai: In a bold move to merge science with storytelling, Evocus, a black alkaline bottled water brand, has launched a cutting-edge CGI video to address one of the most commonly asked consumer questions: How does black water work?
As black alkaline water becomes increasingly popular—especially among celebrities and fitness influencers—consumer curiosity around its benefits has skyrocketed. Evocus has seized this moment to educate and engage by unveiling a visually powerful CGI film that explains the science behind the black water phenomenon.
This first-of-its-kind initiative in the beverage industry positions Evocus at the forefront of informative brand communication, using high-end visual effects to break down the functional benefits of black alkaline water in an easily digestible format.
Featuring actor and wellness advocate Jason Shah, the video illustrates how black alkaline water is absorbed into the bloodstream, helps reduce acidity, combats acid reflux, improves overall pH balance, delivers 4X better hydration than regular water, and supports detoxification—all essential for those seeking optimized health.
“Being part of this video with Evocus has been a truly memorable experience. The video is a perfect blend of creativity and scientific insight, showcasing the incredible health benefits of black alkaline water. Collaborating with a brand that values health and innovation as much as I do has been an absolute privilege,” said Jason Shah.
Highlighting the campaign’s purpose, Sonam Pama, Head of Marketing at Evocus, commented, “This campaign goes beyond just being a marketing piece—it’s a visually compelling narrative that merges clinical insights with creative storytelling. With the campaign, we’ve aimed to educate our consumers about the transformational health benefits of black alkaline water in an engaging and relatable way.”
This initiative by Evocus is not only a marketing milestone but also a significant step in demystifying a fast-growing wellness trend. By combining technology, education, and brand storytelling, the company is setting a new benchmark in functional beverage marketing.
Evocus Black Alkaline Water is now available across India. With a naturally high pH of 8+ and enriched with over 70 trace minerals, it offers premium hydration for health-conscious consumers seeking balance, energy, and detoxification in their daily lives.
