Mumbai: Brand Concepts Limited (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced its association with Lucknow Super Giants as the Official Travel Accessories Partner for the Indian Premier League 2026.
As part of the partnership, Tommy Hilfiger Travel Gear will equip the team with a curated range of backpacks and Las Vegas luggage designed to support the squad’s demanding travel schedule during the tournament. The collaboration reflects the brand’s focus on combining global style, innovation and functionality while reinforcing its association with performance, movement and modern lifestyle.
The association also aligns with Brand Concepts Limited’s broader strategy to expand the footprint of Tommy Hilfiger Travel Gear in India by partnering with high-impact sporting platforms. By collaborating with Lucknow Super Giants—one of the league’s fast-growing franchises known for its competitive spirit and strong fan following—the brand aims to connect with a nationwide audience of aspirational and style-conscious consumers.
Commenting on the development, Abhinav Kumar, CEO at Brand Concepts Limited, said, “Tommy Hilfiger Travel Gear represents a spirit of movement, performance and modern ambition. We are delighted to partner with Lucknow Super Giants for IPL 2026, as this collaboration reflects our shared commitment to resilience and excellence both on and off the field.”
Under the partnership, Tommy Hilfiger Travel Gear will provide the team with premium travel accessories designed to ensure comfort, durability and style as the players travel across the country during the tournament.
Lucknow Super Giants, recognised for their spirited gameplay and rapidly growing fan base, continue to strengthen their off-field brand partnerships with organisations that reflect their ethos of ambition and performance.
With the 2026 IPL season underway, the collaboration is expected to enhance the brand’s visibility across one of India’s most dynamic sporting platforms while positioning Tommy Hilfiger Travel Gear as a preferred travel companion for individuals constantly on the move.
