Mumbai: InCred, the new-age diversified financial services group, has announced the launch of its new content-driven brand campaign, ‘Ask InCred’, with a compelling film featuring Indian cricketer and InCred’s brand ambassador, Shreyas Iyer.
The campaign underscores InCred’s mission to position itself as a trusted, knowledge-driven financial enabler. Through a mix of videos and podcasts on its newly launched content channel, also titled Ask InCred, the initiative seeks to educate and inform consumers on a broad spectrum of financial topics — including credit education, financial planning, investment products, market trends, and economic insights.
Additionally, Ask InCred will serve as a platform to demystify finance careers, especially tailored for the youth, by featuring insights from experts across financial domains.
Bhupinder Singh, Founder & Group CEO – InCred, said, “At InCred, empowering customers through financial knowledge is core to our mission. Today’s consumers don’t just choose financial products — they align with the values and credibility of the brand behind them. With this campaign, we’re focused on earning that trust every day. And who better to represent us than Shreyas — a symbol of confidence, consistency, and connect — both on and off the field.”
Radhika Zingade, Group Head – Marketing at InCred, added, “In India, where over 500 million people actively consume video content, educational videos have emerged as a preferred medium for financial literacy — especially among first-time borrowers, investors and young earners. ‘Ask InCred’ is just the beginning of our efforts in this direction. We’re setting the stage for what the brand will stand for in the years ahead.”
The launch film featuring Shreyas Iyer has been conceptualised by Irani Movietone, and will be amplified across digital and social platforms in the coming weeks.
