Mumbai: Honda Cars India Ltd., has appointed Burson, the global communications agency, as its strategic communications partner. The collaboration aims to strengthen Honda’s brand presence and reinforce its leadership in India’s evolving automotive landscape.
As part of the mandate, Burson will deliver integrated communications solutions focused on enhancing Honda’s brand reputation, amplifying its narrative, and fostering meaningful engagement with stakeholders. The partnership reflects Honda’s renewed focus on strategic storytelling and building long-term brand equity in a competitive market.
Commenting on the partnership, Deepshikha Dharmaraj, Chief Executive Officer, Burson Group India, said, “We are proud to partner with Honda Cars India, a brand that has truly established a legacy. With over three decades of experience in building and protecting the reputation of leading automotive clients, we bring a deep understanding of the automotive industry. I am confident our partnership will help Honda underscore its leadership in the Indian automotive market.”
Honda Cars India’s decision to collaborate with Burson signals a robust shift toward reputation-led communications in an increasingly purpose-driven and innovation-focused automotive sector.
