Mumbai: KFC India has launched what it’s calling its boldest value offering yet—Epic Savers, delivering 9 pieces of its signature crispy chicken for just INR 299. The campaign, already making waves across digital and social platforms, stars Bollywood actor Mrunal Thakur and comedian Danish Sait, who bring a vibrant, over-the-top energy to a value proposition that’s turning heads across the QSR (quick service restaurant) industry.
Aparna Bhawal, CMO, KFC India & Partner Countries, said, “With Epic Savers, we’re bringing unbeatable value to the table – 9 pieces of KFC’s signature, finger lickin’ good chicken at just INR 299. It’s one of our boldest & most compelling value propositions to date, designed to deliver indulgence at an unmatched price while staying true to our droolworthy taste & quality. Available exclusively for dine-in, the Epic Savers offer is the perfect excuse to hit up your nearest KFC restaurant with the crew. The unlikely duo of Mrunal Thakur & Danish Sait bring this offer to life with pitch-perfect chaos and absolutely crazy energy – capturing just how epic the offer is.”
As part of the Epic Savers offering, customers can enjoy a delicious mix of 7 boneless Chicken Strips and 2 Hot & Crispy pieces—making it one of the most competitive price-to-portion deals in the market today. The offer is available only for dine-in, encouraging fans to flock to KFC’s 1300+ outlets across the country.
The campaign film, anchored by Mrunal Thakur and Danish Sait, has already sparked buzz. Mrunal is seen reacting with dramatic delight upon hearing about the 9-for-299 deal, before Danish enters—only to spiral into his own chaos. What follows is a ripple effect: multiple Danishs, a Gen Z squad, fans chanting “9 for 299!”, and paparazzi scrambling outside a KFC outlet. The film ends with Mrunal cheekily saying, “Sorry, can’t stay!”, underlining the dine-in exclusivity of the deal.
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, added, “With this latest KFC campaign, we wanted to turn up the flavor — not just in our food, but in the fun. By bringing together unexpected celebrity moments and a jingle that refuses to leave your head, we’ve created a light-hearted, slightly unbelievable world that keeps our value proposition front and center. In a competitive QSR space, where value matters, it was key to make the offer memorable — so it’s what people ask for when they walk in. The story and reactions in the film are a little bit extra — but when the offer is this unbelievable, it calls for it! It’s QSR magic with a wink, and we’re excited to see love pouring in for the campaign.”
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