Mumbai: FCB Ulka, part of the FCB India network, has been appointed as the creative agency on record for Sensodent Group, the specialised oral care brand from Indoco Remedies Ltd., a leading Mumbai-based pharmaceutical company with a global footprint.
This strategic win comes as Sensodent aims to expand its presence in the growing oral sensitivity segment. FCB Ulka will be responsible for leading the brand’s strategic and creative direction, with the mandate secured through a competitive multi-agency pitch process.
Commenting on the development, Aditi Panandikar, Managing Director, Indoco Remedies, said, “Sensodent is our first brand to be placed directly in the hands of consumers and over the past 24 months, we have seen it evolve to the next orbit. We are excited to collaborate with FCB Ulka and look forward to them taking our brand to the next level.”
Kulvinder Ahluwalia, CEO, FCB Ulka, added, “Sensodent is a high-efficacy brand with strong credentials in a niche but growing category. We are thrilled to partner with Indoco Remedies to unlock new growth opportunities for the brand through culturally resonant storytelling and integrated communication.”
With Sensodent emerging as a promising player in the oral care market, the partnership is poised to position the brand more prominently in consumers’ minds through fresh, insight-driven, and impactful campaigns.
