MUMBAI: Bajaj Allianz Life, a private life insurer has launched a new campaign film featuring its brand ambassador and cricketer Shubman Gill. The campaign highlights how a steady and consistent approach can be rewarding, whether in navigating the highs and lows of life or market fluctuations to build long-term financial security.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “The campaign aims at simplifying Bajaj Allianz Life’s unique investment approach, SISO by mirroring Shubman’s journey as he continues to grow and win despite experiencing temporary setbacks. The idea demonstrates the power of systematic and consistent investments that eventually allow customers to achieve their long-term life goals”.
Talking about his association with the campaign film, Shubman Gill said, “I’m delighted to be associated with Bajaj Allianz Life’s innovative SISO approach. Its resonance with a uniquely flexible investment mechanism is beneficial for the common investors. Just like in cricket, stable and consistent efforts go a long way in maintaining momentum, off the field through such effective financial planning.”.
In the campaign film, Gill shares his own journey filled with triumphs and setbacks like winning the Orange Cap in the IPL to missing out on matches. Through this narrative, the film shows that consistent efforts in cricket or in personal financial planning is the key to achieving long-term life goals. This idea aligns with the brand’s investment approach, SISO. It is designed to help investors to safeguard against market volatility and the potential to gain from the upswings of market movement. Additionally, SISO ensures life cover, offering financial protection to loved ones.
BALIC SISO with life insurance cover is available along with Bajaj Allianz Life Future Wealth Goal IV, Bajaj Allianz Life Invest Protect Goal III, Bajaj Allianz Life Magnum Fortune Plus, Bajaj Allianz Life Smart Wealth Goal V.
