Singapore: Prose on Pixels (POP), Havas’ AI-powered content-at-scale agency, has appointed Joris Knetsch as EVP, Prose on Pixels APAC, effective May 2025. Based in Singapore, Knetsch will spearhead the launch and expansion of the agency across the Asia Pacific region, further advancing Havas’ Converged strategy by integrating media, creativity, and content.
With over a decade of experience in digital production, creative content, and scaling operations—including eight years building and leading Media.Monks’ business in APAC—Knetsch brings deep regional expertise and a strong track record of growth. His leadership is expected to accelerate Prose on Pixels’ momentum as Havas continues to unify its global production capabilities.
“With close to a decade of experience in the APAC region, Joris brings invaluable market knowledge and established relationships that will help us accelerate our growth. His deep expertise in technology-driven production makes him the ideal person to lead Prose on Pixels in Asia Pacific,” said Steve Netzley, Global CEO, Prose on Pixels.
Since its relaunch in June 2023, Prose on Pixels has transformed into a borderless, AI-powered production business, consolidating capabilities across the Havas network. This evolution includes expanded global operations and new talent across innovation, tech, and creative—positioning the agency to deliver high-impact, integrated solutions at scale.
“Bringing Joris on board helps our business in two ways,” said Rana Barua, Group CEO, Havas India, Southeast & North Asia.“First, to officially launch and scale Prose on Pixels in Asia with the right leadership in place. Second, it reinforces our Converged strategy across the region – anchored in media, creative and production – by fostering collaboration and empowering our teams to elevate the value we deliver to our clients.”
In his new role, Knetsch will collaborate with Rowena Bhagchandani, CEO, BLKJ Havas, and Pankaj Nayak, CEO, Havas Media Network Singapore, to tailor and execute a region-specific version of the Converged strategy, responsive to Asia Pacific’s unique business landscape and market dynamics.
“I’m thrilled to be joining Prose on Pixels at such an exciting time,” said Joris Knetsch, Asia Pacific Lead, Prose on Pixels. “It was immediately clear that the global Prose on Pixels team sees things the same way I do—great content production isn’t just a support act, it’s central to bringing bold creativity and smart media to life in today’s marketing landscape.
While many claim to be integrated, with Prose on Pixels launching in Asia, Havas is actually doing it: activating its Converged strategy and bringing creative, media, and production together to truly work as one across the region. Asia Pacific is an incredibly dynamic region, and I look forward to helping brands transform how they create and distribute content with speed, efficiency, and impact.”
