Ahmedabad: BeBetta, one of India’s fastest-growing gamified engagement platforms, has announced the appointment of Saatvik Goel as Chief Marketing Officer (CMO) and Manoj Bojja as Chief Technology Officer (CTO), marking a strategic move to fortify its leadership team as it gears up for its next growth phase.
With a current user base nearing 15 million, BeBetta aims to double its reach to 30 million by the end of 2025. The newly appointed leaders are expected to play key roles in accelerating this momentum, enhancing user experiences, and scaling the platform’s operations.
As CMO, Saatvik Goel brings a proven track record in growth marketing and digital strategy. He will lead BeBetta’s efforts in expanding user acquisition channels, strengthening brand positioning, and building a vibrant gaming community. Manoj Bojja, an expert in gaming technology and scalable systems, will oversee product innovation, platform scalability, and the implementation of AI-driven features to elevate user engagement.
Meet Shah, Co-founder of BeBetta, welcomed the appointments, saying, “India is on the cusp of revolution in gaming. At BeBetta, we’ve built a platform where gaming meets rewards—where every tap & game fuels real-world rewards. As we enter our next phase, strengthening our leadership is not just about scaling operations; it’s about elevating the way brands and users connect through play. With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans. Together, we’re not just growing; we’re defining a new category in interactive, reward-driven entertainment.”
Saatvik Goel, speaking on his appointment, said, “Joining BeBetta marks the beginning of an exciting chapter where the confluence of gaming and rewards creates unique opportunities. I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts while delivering value to our users through strategic brand partnerships. Our goal is to elevate the experience for millions of users, setting new benchmarks in the digital entertainment realm, and establish BeBetta as India’s largest gamified entertainment platform.”
Manoj Bojja added, “It’s exhilarating to join BeBetta at such a pivotal moment. The sector offers a unique landscape to innovate and expand. I look forward to building a robust, secure platform that can handle over millions of concurrent users while implementing AI-driven analytics to enhance user experiences. Together with our talented engineering team, we will create a scalable architecture that will support BeBetta’s ambitious growth targets while fostering a culture of innovation and ownership.”
Saatvik joins BeBetta with extensive experience leading marketing functions at Eloelo, Doubtnut, and Bluestack. At Eloelo, he played a key role in increasing the platform’s daily active user base by 500x. Manoj, on the other hand, brings over a decade of experience in the gaming industry with prior leadership roles at Gameberry Labs, Moonfrog Labs, and Gameskraft.
Founded in 2023 by Meet Shah, BeBetta has quickly emerged as a leading name in gamified entertainment. The platform currently sees 30,000 to 35,000 new user sign-ups daily and is on track to cross 30 million users by year-end—solidifying its position in the digital gaming ecosystem.
