London: In a major move that underscores its leadership in the evolving marketing landscape, WPP today unveiled WPP Media, an AI-powered media company that replaces GroupM as its global media arm. The rebrand reflects WPP’s continued focus on integration, intelligence, and innovation across its media operations.
Managing over $60 billion in annual media investments, WPP Media serves more than 75% of the world’s leading advertisers across 80+ markets. The company brings together powerhouse agencies Mindshare, Wavemaker, and EssenceMediacom under a unified banner, while retaining their unique client-facing teams and leveraging shared technologies, capabilities, and support functions.
WPP Media is built to thrive in an era where media is omnipresent and data-driven personalization is critical. It is deeply integrated with WPP Open, the group’s AI-enabled marketing platform that enables scalable and seamless delivery of creative, production, commerce, and media services. With an annual investment of £300 million and strategic alliances with top AI firms, WPP Open is central to the company’s transformation strategy.
Brian Lesser, CEO of WPP Media, emphasized the shift: “WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping clients stay ahead of rapidly changing consumer behavior.”
Mark Read, CEO of WPP, added: “The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data, and technology and simpler, more integrated solutions.”
The launch is supported by a new cross-channel B2B campaign aimed at business leaders and senior marketing decision-makers, reinforcing WPP’s commitment to delivering future-ready marketing solutions.
WPP Media’s offerings are bolstered by industry-leading capabilities in connected commerce, measurement, analytics, and a strong focus on talent development to build skills for the jobs of tomorrow.
