Mumbai: The House of Abhinandan Lodha (HoABL), a pioneering force in the real estate space, has strengthened its leadership team by bringing on board Ketan Bharati as the Head of Media Strategy & Performance Marketing. His appointment signals the company’s continued investment in data-led brand building and cutting-edge media strategies to accelerate growth.
Bharati brings with him over 15 years of marketing leadership across marquee names in media, telecom, and FMCG sectors. In his most recent role as Vice President, Global Marketing Operations at Truecaller, he led international marketing campaigns, digital expansion, and brand amplification initiatives. Among his key achievements was a prominent Times Square campaign that highlighted Truecaller’s global positioning.
Prior to Truecaller, Bharati held senior roles at Vodafone, Star India, GroupM, and Reckitt Benckiser, where he led media strategy, product innovation, and data-driven marketing. At Vodafone, he played a key role in shaping nationwide media approaches and orchestrating brand activations around major events like the IPL and ICC Cricket World Cup. His tenure at Star India saw him contribute to Fox International Channels’ product and monetization strategies.
While at GroupM, Bharati managed media planning and investment portfolios for brands such as PepsiCo, Yum! Brands, and The Walt Disney Company. At Reckitt, he advanced analytics-driven marketing through initiatives like Market Mix Modeling to improve ROI in the Indian market.
An MBA in Marketing from VESIM, Bharati has also completed executive programs from IIM Lucknow and the Indian School of Business (ISB), with a focus on digital marketing and analytics.
With his diverse experience and expertise in scalable marketing solutions, Bharati is expected to play a pivotal role in HoABL’s mission to build a digitally empowered real estate brand with global ambitions.
