Mumbai: ThinkROI, a digital marketing agency, has won the coveted digital programmatic mandate for Hamilton Sciences’ flagship personal care brands, including Denver, ENVY, Vanesa, Pour Home.
The mandate includes a digital push across Hamilton Sciences’ product lines—ranging from Denver’s perfumes and deodorants, the newly launched Denver Face Wash range, to fragrance-forward offerings from ENVY, Vanesa, and the popular home care brand Pour Home. ThinkROI will manage end-to-end programmatic strategy, media planning, execution, and performance optimisation, leveraging its proprietary technology and full-funnel growth solutions.
Denver the company says is known for its masculine perfume and deodorant lines. With ENVY and Vanesa offering nuanced fragrance experiences and Pour Home extending brand equity into lifestyle categories, the collective portfolio represents a wide audience base and a strong retail presence—both online and offline.
“Winning this mandate is not just a business achievement—it’s an endorsement of our strategic thinking, agility, and ability to scale impact across categories. We’re thrilled to work with brands that are not just leaders in their space but are constantly evolving to meet the needs of India’s next-gen consumers,” said Sarada Prasad, Co-founder, Chief Growth Officer ThinkROI.
ThinkROI’s strategy for the account focuses on combining audience-first programmatic advertising with precision targeting, contextual personalisation, and real-time optimisations. The agency plans to roll out performance-driven campaigns that speak directly to consumer intent and behavior across multiple channels.
“This is an opportunity to not only build brand visibility but to create meaningful, measurable growth through data-backed media interventions. From awareness to acquisition, our goal is to make every impression count,” said Rupinder Singh, Founder and Chief Business Officer.
The account win also underscores ThinkROI’s growing expertise in consumer goods and FMCG—a space where the agency has already made an impact through scalable digital strategies and performance storytelling. As the agency expands its creative-tech stack and analytics capabilities, partnerships with brand-forward companies like Hamilton Sciences are expected to drive even more innovation.
