Mumbai: Sonova Consumer Hearing, the audio specialist behind the Sennheiser consumer brand, has announced the appointment of Saahil Kumar as the General Manager for the Sennheiser Consumer Hearing Business in India. In his new role, Saahil will lead the strategic direction for the brand in the Indian market, focusing on business expansion, innovation, and building a stronger consumer connect.
As General Manager, Saahil will spearhead go-to-market strategies, develop locally relevant product roadmaps, and drive market share growth across key audio categories. His mandate includes accelerating profitability, strengthening the brand’s presence in a fast-evolving consumer electronics landscape, and unlocking new growth opportunities through technology adoption.
A seasoned business leader, Saahil brings with him over 18 years of experience in marketing and sales within the consumer electronics domain. He has a proven track record in B2B and B2C operations, recognized for his collaborative leadership style and deep understanding of the Indian consumer mindset paired with a global perspective.
Sharing his thoughts on the new role, Saahil Kumar said, “It’s a privilege to continue my journey with Sonova and lead the Consumer Hearing business in India. The Sennheiser brand is synonymous with audio excellence, and I’m excited to drive its next phase of growth in this dynamic market. My focus will be on key segments like true wireless earbuds, premium Bluetooth headband headphones, soundbars, and the emerging space of speech-enhanced hearables. I also aim to reinforce our leadership in the audiophile category. I look forward to building on the strong foundation we’ve created and delivering exceptional sound experiences through continued innovation.”
Saahil has been closely associated with the Sennheiser brand in India for over 15 years, having played key roles across marketing and ecommerce. He joined the brand when the professional and consumer audio divisions were unified, and has since been instrumental in strengthening its market presence, driving top-line and bottom-line growth, and successfully navigating a competitive audio landscape.
