Gurgaon: In a move poised to redefine digital campaign strategy in India, Digital ShoutOuts, a pioneer in advertising intelligence and digital innovation, has launched Audience Base — the country’s first AI-driven media planning platform.
This groundbreaking tool aims to overhaul traditional campaign planning by replacing outdated spreadsheets and disjointed tools with a seamless, intuitive AI interface. Audience Base empowers marketers with the ability to quickly generate precise, insight-led media plans by analyzing real-world behavioral, lifestyle, income, and contextual audience data.
“Campaign planning in India has long been slow, manual, and fragmented. Audience Base brings speed, intelligence, and clarity to the planning process,” said Ashish Kulshrestha, Founder of Digital ShoutOuts. “It’s the planner we always wished we had—now available to every marketer.”
From AI-powered audience segmentation to intelligent budget mapping aligned with campaign objectives, Audience Base is built for today’s performance-focused, data-hungry marketing teams.
What Sets Audience Base Apart
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AI-Driven Segmentation: Audiences are classified using real-world behaviors, lifestyle preferences, and purchase intent.
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Contextual Intelligence: Content environment filters ensure campaigns align with the right digital ecosystems.
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Budget Intelligence: Smart budget allocations based on campaign goals and platform insights.
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No More Spreadsheets: The entire workflow is cloud-based, automated, and insight-first—eliminating Excel dependence.
“We built Audience Base to solve a problem we were facing ourselves,” said Mukesh Tuhania, COO of Digital ShoutOuts Media. “Every day, we deal with multiple briefs. Audience identification was the bottleneck. With Audience Base, that process is not just faster—it’s smarter.”
Set to go live for agencies and brands from July 10, Audience Base reflects a growing shift in India’s advertising landscape toward automation and real-time intelligence. As the digital media environment grows more complex, tools like Audience Base offer much-needed clarity and control.
Designed for both brand-led and performance-driven campaigns, the platform promises greater transparency, agility, and efficiency in targeting and media allocation. Digital ShoutOuts has hinted at rolling out enhanced capabilities in the months ahead, ensuring that Audience Base stays ahead of evolving market needs.
