Mumbai: Royal Stag Barrel Select Shorts, India’s leading short film platform known for its commitment to cinematic storytelling, has unveiled its latest campaign titled ‘For the Select Ones’, featuring acclaimed actors Rajkummar Rao and Patralekha. Conceptualised by FCB NEO, the campaign champions the values of craft, character, and choice — honouring individuals who reject mediocrity and pave their unique paths to success.
The campaign is a tribute to ‘The Select Ones’ — individuals who embody refinement, purpose, and authenticity. Rooted in Royal Stag Barrel Select Shorts’ philosophy of celebrating meaningful success, the campaign film showcases a narrative that aligns with the brand’s ethos of depth and distinctiveness.
Over the years, Royal Stag Barrel Select Shorts has become a platform synonymous with excellence, having collaborated with celebrated filmmakers such as Sujoy Ghosh, Anurag Kashyap, Neeraj Ghaywan, Dibakar Banerjee, and Tigmanshu Dhulia. The inclusion of Rajkummar Rao and Patralekha in the new campaign further elevates its commitment to storytelling that resonates with refined audiences.
Speaking on the campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag Barrel Select Shorts has evolved into creating an ecosystem that brings world-class narratives to curious and discerning audiences, thus becoming the destination for short films in India. With our new thematic campaign, For the Select Ones, we continue this next chapter of our brand’s select storytelling journey by celebrating those who embody success through their distinct choices.”
Mayuresh Dubhashi, CCO, FCB NEO, added, “This film is a quiet tribute to the art of choosing well. In a world overflowing with options, true identity is shaped by what we say no to as much as what we embrace. The process of creating this story with Rajkummar Rao and Patralekha was about capturing that subtle, internal journey, where each choice becomes a building block of a legacy. It aligns beautifully with the Royal Stag Barrel Select Shorts ethos of celebrating individuals with a refined eye and fearless vision.”
Sharing his experience, Rajkummar Rao said, “Over the years, I’ve learned that true success lies in staying authentic and making choices that reflect who you are at your core. Whether it’s in the characters I play or the decisions I make in life, I’ve always aimed to strike a balance between substance and intention. For the Select Ones is a powerful reflection of that mindset—valuing integrity, thoughtfulness, and individuality. I’m proud to be part of Royal Stag Barrel Select Shorts’ campaign that celebrates the strength of discerning choices.”
Adding her thoughts, Patralekha stated, “Throughout my journey, I’ve always believed in carving my own path. I’ve long admired the short films from Royal Stag Barrel Select Shorts for their depth, craft, and storytelling. Their narrative closely aligns with my belief in making choices that reflect true artistic vision. I’m honoured to collaborate with a brand that champions discernment and excellence.”
The campaign will be rolled out across digital platforms through a high-impact launch, reinforcing the message of aspiration and individuality — at the heart of ‘For the Select Ones’.
