Mumbai: The Bridal Retreat, an experiential platform for brides-to-be, has officially announced celebrated filmmaker and cultural icon Karan Johar as its brand ambassador. The association marks a transformative moment in the bridal landscape—shifting the spotlight from the grandeur of weddings to the emotional and personal readiness of brides as they prepare for their next chapter.
Karan Johar, known for his iconic cinematic portrayals of romance and relationships, brings a nuanced understanding of love, identity, and transition to the platform. Speaking on the collaboration, he shared, “I’ve spent years telling love stories through cinema—but The Bridal Retreat is about the story behind the scenes. It’s not about perfect weddings—it’s about preparing women for what comes after. This retreat offers a rare opportunity: a chance for brides to meet themselves before the world meets the bride. In a world of beautifully curated celebrations, we sometimes forget the inner transformation that marriage brings. The Bridal Retreat places that journey at the centre.”
Conceptualised and executed by E-Factor Experiences Limited, The Bridal Retreat has been designed as a five-day immersive experience that blends self-reflection, emotional preparation, and holistic wellness. From identity exploration and movement therapy to cultural introspection and relationship readiness, the retreat offers brides the tools to navigate their future mindfully and with confidence.
Samit Garg, Co-Founder & Managing Director, E-Factor Experiences, emphasized, “The Bridal Retreat is not just a concept—it’s a commitment. It recognises that while weddings are important milestones, what truly shapes a woman’s journey is how she enters this new phase—mindfully, emotionally equipped, and in tune with her sense of self. With Karan Johar joining us, we’re adding another layer of meaning and purpose to this platform.”
Founded by Manika Garg and Sonali Thakore, The Bridal Retreat is a response to the growing need for deeper, more purposeful bridal experiences. The initiative recognizes that beyond fashion, décor, and ceremonies lies a transformative journey—one that deserves time, guidance, and attention.
In 2025, the retreat will be held across key Indian cities including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa. With limited slots to ensure a personalised and high-touch experience, each edition of The Bridal Retreat is curated to empower brides to say “yes” to themselves—before they say “yes” at the altar.
More than a retreat, it’s a movement—towards mindful weddings, intentional living, and the power of self-awareness. With Karan Johar at the helm as brand ambassador, The Bridal Retreat is poised to redefine what it means to be truly ready for the journey to “I Do.”
