Bengaluru: JSW Sports, in collaboration with Olympic and World Champion Neeraj Chopra, has launched a stirring campaign ahead of the Neeraj Chopra Classic 2025, India’s first-ever international javelin competition. The historic event is set to take place on July 5, 2025, at the iconic Sree Kanteerava Stadium in Bengaluru.
The tournament, sanctioned by the Athletics Federation of India (AFI), marks a significant step forward in India’s athletic journey. With elite javelin throwers from across the globe set to compete, the Neeraj Chopra Classic aims to bring global attention to Indian soil, and redefine the future of field events in the country.
The campaign film, launched across digital and social platforms, features Neeraj Chopra himself delivering a powerful message, blending inspiration with national pride. In his words, “Once upon a time, there was a dream — that our flag would soar high, proudly in front of the world. Even today, the dream remains the same, but the stage has changed. Now, our flag must rise on its own soil, among its own people, where the world will witness a rising India. The Neeraj Chopra Classic is not just a competition; it’s where every javelin doesn’t just land on the ground, but writes history. Watch the world’s best javelin throwers compete on the same ground, chasing a new crown.”
The campaign underscores JSW Sports’ commitment to elevating India’s sporting ecosystem, providing athletes with global-standard exposure and homegrown inspiration. It also positions the event as a cultural moment — not just a sporting milestone, but a celebration of Indian excellence on Indian soil.
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