Mumbai: IGP has launched a quirky new film as part of its ongoing ‘Amazing Gifts, Samay Par’ campaign, infusing birthday gifting with high drama, humor, and a gangster-style twist. The film celebrates the importance of timely gifting, blending cinematic flair with IGP’s core promise—making every celebration unforgettable with perfectly timed surprises.
Set in a stylized “gangster-noir world,” the film opens with suspense as a blindfolded man is dragged into a dimly lit room by a group of trench coat-clad goons. As tension escalates and a box is ominously placed before him, the scene flips expectations when the box bursts open to reveal a birthday cake from IGP. What follows is a hilarious birthday reveal by an unconventional group of friends, transforming the dramatic build-up into a moment of unexpected joy.
With over two million cakes delivered annually, IGP reinforces its reputation for dependable, joyful gifting — ensuring fresh cakes reach their destination in 30 minutes or less. The film highlights this commitment in a memorable and entertaining format.
“Birthdays are among the most personal and joy-filled occasions in our lives, and the right gift, delivered at the right time, can make that day truly unforgettable,“ said Tarun Joshi, Founder & CEO, IGP. “At IGP, we’ve built our brand around this very promise: making every celebration feel special with timely, thoughtful gifts. With over 2 million cakes delivered each year, we understand what these moments mean to people.”
The latest addition to IGP’s brand storytelling continues to break convention, proving that even a mob-style setup can lead to laughter and sweet memories — as long as the gift arrives samay par.
