MUMBAI: Building on its ongoing campaign, Spinny’s ‘God Promise’ featuring former cricketer and strategic investor Sachin Tendulkar now moves with the people — literally. Through a transit and outdoor media rollout across India’s major metros, the campaign brings Spinny’s promise of trust to where people live, move, and drive.
The brand’s presence now extends beyond digital and television into everyday public spaces — cabs, buses, and high-visibility outdoor formats — connecting with people in the very moments they’re considering buying or selling a car.
Spinny’s creative approach extends to on-ground activation across India. From branded cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses, the campaign appears in formats that look to connect with each city.
Like the films the OOH ads featuring Sachin Tendulkar are straightforward and subtle. The aim is to spark curiosity. ‘God Promise’ captures India’s cultural spirit — relatable and trustworthy for those buying or selling their car. With Sachin, trust becomes a true promise.
After millions of views and organic LinkedIn posts ,the campaign continues its journey offline
In Delhi, the campaign is visible through branded cabs, large-format hoardings, and outreach within RWAs. Mumbai’s iconic red double-decker buses carry the message across key routes, while city buses in Bengaluru, Chennai, and Pune ensure visibility along major commute corridors. In every city, the focus remains the same: to be present where people are thinking about cars — whether buying or selling
With this campaign, Spinny introduced a 3-year warranty with Assured+, an industry first, and reinforced its offering of 10,000+ cars, a 5-day money-back guarantee, and a best price guarantee for both buyers and sellers.
With a presence in high-traffic locations and through the daily journeys of people across India, Spinny’s campaign aims to underscore the message: trust is not just said — it’s shown.
