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Home Industry Brief

Experience Puri Rath Yatra with News18 Odia’s Grand Coverage

by MN4U Bureau
June 25, 2025
in Industry Brief
Reading Time: 1 min read
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Experience Puri Rath Yatra with News18 Odia’s Grand Coverage
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Mumbai: News18 Odia proudly brings viewers the spiritual grandeur of Rath Yatra 2025, Odisha’s most iconic festival, through an extensive 15-day special programming lineup. The extensive coverage promises to capture every divine moment, vibrant display of cultural traditions, and spiritual insights of various rituals of Rath yatra, blending devotion with compelling visual storytelling.

The programming includes live coverage of key rituals of the Rath Yatra on June 27th, the Bahuda Yatra on July 5th, and other important events. The broadcast will be directly from the sacred city of Puri. It also features ‘Badadande Bije Jagannath,’ a documentary-style build-up series with exclusive stories, expert interviews, and festival preparations running from 27th June 2025 to 5th July 2025.
Additionally, special focus segments will highlight pilgrim experiences and the spiritual significance of revered locations like Kantilo Nilamadhab, Patali Srikhetra, and Chatiabata, offering viewers a deeper connection to the festival’s cultural roots.

The coverage of the Puri Rath Yatra 2025 on News18 Odia is co-powered by Madhukunj Agarbatti, Evergreen Tea, Santanu English Medium School, and Nippo Swooper. Supporting this grand spiritual celebration are Special Partners: Dynapar QPS Plus, Scan Steels Ltd, TBW Combook, Hari Plast, IMFA, Akash Education, TVS Raider, and Muthoot Finance. The Associate Sponsors include Ganesh Group of Institutions, Sri Sri University, Keshari Chatua, Siksha ‘O’ Anusandhan, Hi-Tech Medical College, Mountain Breeze, Tetrahedron, Nabakalebara Movie, and Airtel.

News18 Odia’s Rath Yatra 2025 coverage is more than a telecast– it is a heartfelt cultural tribute and a spiritual journey reaching millions of homes across Odisha and beyond.

Tune in to News18 Odia on 27th June for the all-day live broadcast of Rath Yatra, bringing the divine spectacle of Puri right into your living room.

-Based on Press Release

Tags: News18 OdiaPuri Rath Yatra 2025

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