Mumbai: HINT, the bold innerwear brand from LTK Industries, is back in the spotlight with a high-voltage sequel to its widely loved “Bhagakar Le Jaunga” campaign. Conceptualized by Lowe Lintas, the latest film stars Bollywood favourites Tiger Shroff and Tara Sutaria, delivering a fresh spin on their quirky love story while introducing HINT’s evolved brand identity under the umbrella of the new “Ek Hint To Dete” campaign.
Set aboard a private jet, the film opens with Tara’s character, Priya, being flown away by her disapproving father to escape Vikram (Tiger Shroff). Just as the father boasts of his success, chaos erupts as the plane hits turbulence. Amid the evacuation panic, the scene rewinds to reveal the dramatic twist—Captain Vikram himself, coolly piloting the jet in his signature HINT innerwear, coming to the rescue bade aaram se.
Speaking about the creative direction, Sandeep Seksaria, Managing Director, LTK Industries, said, “Establishing strong characteristics along with great storytelling has always been a part of our communication strategy. As we grow, evolve and expand our portfolio, we continue to take this legacy forward with ‘Ek Hint To Dete’ campaign. With trademark wit and humour, the films establish Hint’s new identity to our customers.”
Adding to the creative vision, Sundarkrishnan Sharma, Group Creative Director, Lowe Lintas, said, “To build the world of HINT we designed Bollywood style mini-entertainers featuring Tiger Shroff and Tara Sutaria. It has been an exciting journey in building a brand world that doesn’t just entertain but also engages with the audience. The campaign takes off from the iconic Vikram-Priya love story and pushes it to the next level.”
With its trademark mix of high-energy storytelling, cinematic drama, and cheeky humour, the campaign is now live across TV, digital, OOH, and social media platforms—inviting audiences to experience innerwear fashion bade aaram se.
2024:
Credits:
- Brand: Hint
- Brand team: Sandeep Seksaria, Sipra Bera, Anindita Kundu, Dhanya Sushama, Arti Agarwal
- Agency: Lowe Lintas
- Creative: Sarvesh Raikar, Sundarkrishnan Sharma, Devendra Mankame, Satendra Mhatre, Bhoopendra Pandey, Amey Parab, Ravindra Borkar, Shruti Negi, Yogesh Anabhavane, Pradip Mhatre, Harish Bajpai, Jayprrasad Naik
- Account Management: Sharmine Panthaky, Pratiik Paathare, Florence Bhang, Tejal Kunchikorve
- Production House: Jamic Films (Producer: Mekala Krishnaswamy & Akshay Uchil)
- Director: Shirish Dahiya
