Mumbai: Gucci has officially announced the appointment of Lee Know, a member of the globally celebrated K-pop group Stray Kids, as its newest Global Brand Ambassador.
Since debuting with Stray Kids in 2018, Lee Know has earned acclaim for his remarkable versatility—not only as a dynamic performer, but also as a songwriter and composer—cementing his place as a multifaceted artist in the global music and fashion landscape.
With a keen personal sense of style, Lee Know has often incorporated Gucci into his public and editorial looks. He was also present at the House’s Cruise 2025 fashion show in London, signaling a deepening relationship with the brand.
Recognized for his individuality and artistic spirit, Lee Know’s presence adds fresh energy to Gucci’s evolving creative journey. Sharing his excitement about the appointment, Lee Know said, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
As a Global Brand Ambassador, Lee Know will be part of Gucci’s key campaigns, global events, and brand initiatives going forward. His appointment reflects Gucci’s commitment to embracing cultural leaders who bring authenticity, creativity, and global resonance to the House’s narrative.
