MUMBAI: PVR INOX Pictures, a multiplex chain, has expanded its partnership with Chord, the networking-first creative agency incubated by 1702 Network. The aim is to enhance its digital brand presence and foster deeper engagement with moviegoers across social platforms.
As the entertainment industry becomes increasingly social and audience-centric, PVR INOX Pictures is reaffirming its commitment to meaningful digital storytelling. With Chord now leading its creative media strategy, the brand aims to go beyond film promotion, crafting shareable moments, sparking cultural conversations, and nurturing cinema-loving communities online.
“At PVR INOX Pictures, our vision has always been to create experiences that resonate both inside our theatres and beyond. Our renewed association with Chord stems from a shared belief in storytelling that transcends screens and showtimes. Their deep understanding of our audience, culture, and energy makes them an ideal partner for the next chapter of our digital journey,” said Dharmesh Datta, VP, PVR INOX Pictures.
Chord says that it brings an edge to the partnership with its community-first approach and cultural intelligence. Known for activating creator networks and fueling viral moments, the agency has already worked with PVR INOX Pictures on several successful digital campaigns, transforming its social handles into cultural hubs for cinephiles.
“PVR INOX Pictures is more than a brand, it’s a living, breathing part of India’s cultural fabric. At Chord, we don’t just manage platforms, we architect digital ecosystems that adapt, respond, and scale. With PVR INOX Pictures, we’ve aligned on a vision to build agile content strategies rooted in culture, powered by community, and designed for real-time impact. This isn’t just marketing; it’s a movement of meaningfully engaged cinema lovers across every screen they touch,” said Shivangi Shekhar, Founding Partner and Chief of Strategy & Creative Chord.
This collaboration signals a renewed commitment from both PVR INOX Pictures and Chord to push creative boundaries, grow the brand’s cultural relevance, and connect with audiences through powerful, purpose-driven digital narratives.
