New Delhi: Ideabaaz – Bharat Ka Apna Startup Manch – a bold, new-age startup platform that champions entrepreneurship from India’s heartland, has brought on board YAAP Digital as its Integrated Marketing Partner. This strategic collaboration marks a significant step in transforming Ideabaaz from a startup showcase into a nationwide movement rooted in culture, creativity, and inclusivity.
Founded by media entrepreneur Jeet Wagh, Ideabaaz has set its sights on democratizing the Indian entrepreneurial narrative. The platform opens doors for founders from Tier 2 and Tier 3 cities to pitch their ideas in any Indian language – removing linguistic and social barriers often prevalent in mainstream startup forums. With a focus on authenticity and impact, Ideabaaz brings together real founders, real investors, and real stories.
As part of the mandate, YAAP will lead the platform’s end-to-end marketing strategy, storytelling, and execution – spanning digital rollouts, on-ground engagement, and alliance building. The aim: to ensure Ideabaaz captures the imagination of a diverse and emerging India, both online and offline.
Dr. Atul Hegde, Founder of YAAP, expressed enthusiasm about the association: “We’re always energised by founders who are challenging the status quo. Ideabaaz offers a rare opportunity to co-create a culturally resonant IP from the ground up. It’s grassroots, it’s visionary, and it’s deeply Indian – we’re excited to build something that inspires, scales, and endures.”
Jeet Wagh, Founder Partner of Ideabaaz, shared: “At Ideabaaz, we believe ambition has no address – it just needs the right platform. With YAAP’s creative and strategic prowess, we’re confident this show will strike a chord with dreamers across the country. This partnership is a commitment to building something iconic, together.”
Ideabaaz is backed by a strong collective of partners including IITM Global, Wizcraft, House of Cheer, Turbostart, and Kuberans – each bringing unique strengths to amplify the platform’s scale and reach. Together, they aim to spotlight stories that have long remained on the fringes, turning them into case studies of courage, innovation, and impact.
Headquartered in India and with a footprint in the UAE and Southeast Asia, YAAP is an integrated content and influencer marketing agency known for delivering award-winning digital narratives. The agency’s experience in co-creating intellectual properties with leading media and consumer brands positions it well to elevate Ideabaaz into a powerful symbol of India’s grassroots startup ambition.
