New Delhi: Head Digital Works (A23), an online skill-gaming platform with over 80 million registered players, has announced Vicky Kaushal as its new brand ambassador, unveiling the EPIC Poker Championship as the first major initiative under this collaboration. The campaign is designed to elevate A23’s brand presence and mark a new era in competitive online poker in India.
The EPIC Poker Championship is a 19-day multi-format poker festival with a staggering ₹28 Crore guaranteed prize pool, culminating in a glamorous grand finale onboard the Deltin Royale in Goa. With game formats tailored for players of all skill levels, the event aims to redefine poker experiences in India and set a new benchmark for high-stakes gaming.
In the newly launched brand film, Vicky Kaushal steps into A23’s universe of competitive gaming with signature charisma, capturing the strategic thrill and intensity of the tournament. The film will go live in Hindi, Kannada, Tamil, and Marathi across major OTT and OLV platforms.
Watch the film here: [YouTube Video]
Siddharth Sharma, CEO, Head Digital Works, said, “The EPIC Poker Championship, with its ₹28 Crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky’s presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky’s natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23.”
The online series will run from July 3 to July 21, 2025, and features tournament highlights such as:
- Main Event: ₹5 Crore GTD
- Mini Main Event: ₹2 Crore GTD
- Highroller: ₹1 Crore GTD
- Super Value Event: ₹50 Lakhs GTD
Designed for both seasoned players and newcomers, the EPIC Poker Championship blends innovation, access, and high-stakes excitement, reinforcing A23’s leadership in the skill-gaming category.
Vicky Kaushal, speaking about his new role, said, “I’ve always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them.”
With the launch of this championship and a high-impact ambassador onboard, A23 is set to further expand its influence in India’s fast-growing online gaming ecosystem—delivering immersive, premium, and rewarding experiences for its massive player base.
