Mumbai: Snitch has teamed up once again with Verve Media to launch a punchy, tongue-in-cheek digital film for its 5th anniversary sale, turning the act of shopping into an all-out obsession. As part of the milestone celebration, Snitch is offering a flat 50% discount across its website and app from 4th to 6th July.
To bring the birthday campaign to life, Verve Media conceptualised a quirky, high-energy film set in the world of “Snitch Anonymous” — a fictional support group where fans hilariously confess their addiction to Snitch’s trend-setting drops, fast delivery, and irresistible birthday deals.
The narrative builds comically as characters spiral into dramatic fashion-fueled breakdowns — only to be interrupted by a buzz on their phones announcing the birthday sale. What starts as group therapy quickly devolves into a frenzied shopping free-for-all, capturing the contagious excitement and cult-like loyalty Snitch has built over the years.
“These five years have been full of learning and love, and none of it would be complete without acknowledging the community that’s been our biggest strength. This anniversary sale is our way of celebrating and giving back to the people who’ve made Snitch what it is today,” said Siddharth Dungarwal, Founder of Snitch.
“With fresh funding in place and a rapidly growing customer base, we’re entering an exciting phase of growth. From expanding our offline presence to enhancing every part of the shopping journey, we’re ready to take Snitch to great heights,” he added.
Known for its insight-driven storytelling, Verve Media delivered the campaign with their signature sharpness and style, infusing humour and cultural relevance into every frame.
Mayur Gole, Co-founder of Verve Media, shared, “We wanted to do something that didn’t feel like just another sales ad. Snitch isn’t that kind of a brand, it’s bold, self-aware, and rooted in community. What made this one even more special was the pace we ideated, scripted, and executed the entire film in just 2–3 days. This kind of quick turn around only works when the team is fully in sync with the brand, and we’re proud to have delivered something that’s both hilarious and distinctly Snitch.”
The film is now live across Snitch’s YouTube, Instagram, and other digital platforms, as well as on the Snitch app and website. With its high production value, stylised visuals, and relatable writing, the campaign reinforces Snitch’s position as a culture-first, fashion-forward brand with a pulse on what today’s youth wants.
Verve Media, a leading integrated marketing agency with over seven years of experience, continues to deliver standout campaigns for some of India’s most innovative brands. Their growing client portfolio includes Peak XV, Shell, Wipro, Rummy Circle, Uber, Infosys, Property Pistol, TEDx, NABARD, and more.
With Snitch Anonymous, the Snitch-Verve duo proves once again that when bold storytelling meets cultural insight, marketing doesn’t just sell — it entertains, engages, and sticks.
