Ahmedabad: In a bold and culturally resonant move, Zepto, India’s fastest-growing quick-commerce brand, has rolled out a quirky Out-of-Home (OOH) campaign across Ahmedabad, partnering with regional marketing agency The Local Talk.
Focused entirely on large-format outdoor advertising—from hoardings to billboards—the campaign showcases Gujarati-language copywriting infused with humour and relatability. With the brand’s core promise of 10-minute delivery at the heart of the message, the campaign uses cheeky, hyperlocal taglines to connect with Ahmedabadis on a deeper, more personal level.
Among the standout creatives is the line:
“10-minute ma delivery, Ahmedabad ni style ma!”
— a statement that perfectly blends Zepto’s ultra-fast delivery commitment with the city’s unique identity.
“This campaign isn’t just about visibility — it’s about speaking the city’s language. Gujarati humour, when blended with a strong brand message, creates high recall. We’re proud to partner with Zepto on a campaign that’s hyperlocal and high on impact,” said Anil Soni, Director of The Local Talk.
Strategically placed across key junctions and high-footfall areas, the campaign is fast becoming a conversation starter among locals, showcasing how global brands can adapt to regional tones for better resonance.
Known for enabling national brands to go local, The Local Talk has been instrumental in crafting culturally rooted OOH strategies across India’s tier-2 and tier-3 cities, and this campaign marks another step in that journey.
With this initiative, Zepto continues to innovate not just in logistics but also in localized brand storytelling, reaffirming its commitment to being faster, closer, and more relevant—one city at a time.
