Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India’s most revered heirloom jewellery brands, has announced the launch of its highly anticipated six-week-long ‘Extravagant Aadi’ festival campaign. Running until 17th August 2025, the campaign brings an exciting array of exclusive offers across the brand’s diverse product categories—Gold, Diamond, Silver, Solitaire, Platinum, and Precious Stone jewellery.
Rooted in a legacy of craftsmanship and cultural pride, VBJ Since 1900 has long been synonymous with tradition, trust, and timeless design. Notably, the brand played a pivotal role in rediscovering and restoring the historic Sengol, a sacred artifact now enshrined beside the Speaker’s chair in India’s new Parliament building—highlighting VBJ’s deep cultural and national significance.
Continuing this legacy of reverence and celebration, the ‘Extravagant Aadi’ campaign offers customers an opportunity to own finely crafted jewellery at unmatched value. As part of the festive offer, VBJ is extending:
- 20% off on making charges and VA across gold, diamond, silver, platinum, and precious stone jewellery
- 10% off on silver jewellery
- 3–5% off on solitaire diamonds
These offers are available at VBJ’s showrooms in Anna Salai, Anna Nagar (Chennai), and Frisco, Dallas (USA).
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Aadi is a sacred time of worship, prosperity and devotion. At VBJ Since 1900, we celebrate this spirit with exquisite designs and collections that blend legacy with innovation. Patrons can experience the joy of owning beautifully handcrafted jewellery.”
Jithendra Vummidi, Managing Partner, added, “VBJ has long stood for trust and tradition. Through our Extravagant Aadi campaign, we aim to reach out to a wider audience. Our customers can also benefit from our customisation options, quick delivery timelines, and the assurance of quality that comes with every VBJ piece.”
VBJ invites customers to visit early and explore its festive selection—a collection that not only honours tradition but also celebrates life’s meaningful moments with elegance and artistry.
