Mumbai: Premium beauty brand Estée Lauder has unveiled a new India-focused campaign for its iconic Advanced Night Repair franchise, reinforcing the importance of nighttime recovery as a critical step in modern skincare routines.
Built around the campaign thought, “When life tests your skin, trust our most tested,” the initiative brings together cricketer Harleen Deol, singer Jonita Gandhi and entrepreneur-content creator Masoom Minawala to showcase how modern lifestyles—from travel and demanding schedules to stress and sleepless nights—impact skin health and recovery.
The campaign draws attention to how skin experiences daily exposure to environmental stressors such as pollution, screen time, lack of sleep and aging, positioning nighttime as the body’s most effective period for natural skin restoration.
At the centre of the campaign is Estée Lauder’s Advanced Night Repair Serum and Advanced Night Repair Eye Gel-Crème. Powered by the brand’s Exclusive Night Peptide technology and backed by over four decades of night science research, the products are designed to support skin recovery during overnight repair cycles.
According to the brand, the Advanced Night Repair Serum delivers enhanced hydration and glow, strengthens the skin barrier and supports visible skin recovery, while the Eye Gel-Crème targets under-eye concerns including dark circles and visible signs of fatigue.
Sharing her experience as part of the campaign, Harleen Deol said, “As an athlete, recovery is something I think about every day – not just for performance, but for my overall wellbeing. Between training, travel and long hours outdoors, my skin goes through a lot too. My nighttime skincare routine is a moment to slow down, reset and help my skin recover, so I wake up ready for whatever the next day brings.”
Speaking about the collaboration, Jonita Gandhi said, “Music has taken me to so many places, but it also means living with an unpredictable schedule. Between performances, travel and long days in the studio, I’ve learnt how important recovery really is. My nighttime routine – no matter what time it begins – is one of the few moments in the day that belongs entirely to me. It’s a small ritual that helps me slow down, reset and feel ready for whatever comes next.”
Reflecting on changing skincare priorities, Masoom Minawala added, “Over the years, my approach to skincare has become much more intentional. In my twenties, I was focused on quick results, but today I see skincare as an investment in long-term skin health. Between building businesses, travelling and being a mother, I’ve learnt that consistency matters more than perfection. Taking time to recover – whether for yourself or your skin – isn’t a luxury, it’s a necessity.”
With the campaign, Estée Lauder continues to strengthen its positioning around recovery-led skincare, encouraging consumers to adopt intentional nighttime rituals as part of long-term skin wellness.
The Advanced Night Repair range is available across Estée Lauder stores and leading beauty and retail platforms including Nykaa, Tira, Sephora, TataCliq and Myntra.
