Mumbai: Birla Opus Paints has launched the second installment of its evocative brand campaign, ‘Celebrating Colours of India’, this time spotlighting Jaipur’s iconic Hawa Mahal. Following the emotional success of its debut film featuring the Gateway of India, this new animated ad continues to celebrate India’s vibrant heritage and the transformative power of colour.
Set in the heart of Rajasthan’s capital, the film once again features the beloved Opus Boy as he brings joy to clean-up marshals working around the Hawa Mahal, turning their routine into a moment of pride and inspiration. The act serves as a reminder of how beauty and colour can spark community spirit and rejuvenation.
“Strategically building on the success of our ‘Gateway of India’ film, we are scaling our ‘Duniya Ko Rang Do’ philosophy. Through our Opus boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces,” said Inderpreet Singh, Head – Marketing, Birla Opus Paints.
The soulful background score, composed by acclaimed musician Ram Sampath, further enriches the storytelling, echoing the emotional tone set by the campaign’s first chapter.
Conceptualised by Leo India and animated by Zombie Studios, Brazil, the campaign is being widely amplified across TV, digital, OOH, print, and radio platforms to connect with a pan-India audience.
This initiative reaffirms Birla Opus Paints’ commitment to ‘Duniya Ko Rang Do’—a belief that even the smallest splash of colour can ignite transformation.
Agency credits:
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Zombie Studio, Brazil
