Mumbai: Raj Nayak, veteran media leader and former COO of Viacom18, has announced the launch of House of IP, an innovative event and entertainment IP venture studio, in collaboration with YAAP Digital, a leading content and influencer marketing company.
Positioned as a first-of-its-kind venture studio, House of IP is focused on creating, curating, and scaling high-impact intellectual properties across entertainment, sports, music festivals, branded events, and digital-first formats. The studio will work from conceptualisation to commercialisation, offering end-to-end solutions that include content development, brand building, strategic advisory, and monetisation.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
The venture gains added strength from its strategic alliance with YAAP Digital, blending Nayak’s storytelling and executional prowess with YAAP’s deep-rooted digital capabilities and brand partnership networks.
“At YAAP, we’ve always believed in the power of IPs to build lasting brand equity,” said Atul Hegde, Founder of YAAP. “Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities.”
House of IP aims to serve as the creative engine for India’s experience-led entertainment future, where bold ideas are shaped into cultural institutions. The company is currently setting up offices in Mumbai, Delhi, Bangalore, and Dubai, targeting both domestic and international markets.
With this launch, Raj Nayak and YAAP are setting the stage for a new chapter in IP-led brand storytelling, bridging commerce, culture, and creativity.
