Mumbai: In a move that reinforces its global capabilities in digital performance and e-commerce, Havas has announced the acquisition of Tidart, an independent Spanish digital performance agency. This strategic acquisition enhances Havas Market—the global e-commerce offering of Havas Media Network—and bolsters the Group’s expansion efforts in Spain, a key market for the Group.
Tidart will continue operating under its own brand and retain its existing operational structure while integrating into Havas Market. The agency’s team of over 40 professionals will join Havas Village Madrid, with Antonio Ramírez, CEO of Tidart, remaining at the helm to ensure continuity of the agency’s proven performance model.
Founded in 2012, Tidart is widely recognized for its innovative, technology-driven approach to digital planning and paid media solutions. From strategic media planning and buying to execution, Tidart offers tailor-made campaigns built around proprietary tools that optimize advertising spend across the conversion funnel.
Yannick Bolloré, CEO, Havas, stated, “I am thrilled to welcome Antonio and the exceptionally talented team at Tidart to the Havas family. This acquisition reinforces our strong commitment to empowering clients through the transformative potential of digital performance. With Tidart’s proven expertise in performance and e-commerce, we are well positioned to deliver innovative strategies that unlock greater value and accelerate business growth for our clients both in Spain and across global markets.”
Jorge Irizar, Global COO and CEO, Havas Media Network Spain, added, “With the acquisition of Tidart, we are making strong progress in our business diversification strategy, with a clear and specific focus on the key areas of performance and e-commerce. This operation not only strengthens our capabilities in these areas but also enables us to offer our clients more integrated, innovative, and results-oriented solutions in an increasingly digitalized and competitive industry.”
Antonio Ramírez, CEO, Tidart, commented, “We are very excited to begin this new chapter with Havas. This operation represents an ideal strategic alliance, combining our specialized capabilities with the strength and global reach of a well-established network like Havas Media Network, a benchmark in technology, innovation, and eCommerce solutions. This integration places us in a privileged position to continue growing, expanding our value proposition, and offering our clients even more comprehensive, efficient solutions aligned with the current challenges of the digital environment.”
