Nestlé House: KITKAT and Spotify have joined forces to launch a refreshing new campaign titled ‘Break the Loop’, aimed at helping consumers break free from their repetitive playlists and discover new music experiences. Featuring actor and music enthusiast Ayushmann Khurrana, the campaign celebrates the joy of stepping out of the familiar and into a world of fresh sounds.
Conceptualized by Leo Burnett, the film brings KITKAT’s timeless message of meaningful breaks into the digital age. Through specially designed KitKat packs, consumers can now scan and unlock personalized Spotify playlists tailored to their unique listening behavior—offering a new soundtrack with every break.
Speaking on the launch, Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said, “KITKAT breaks have always been about taking a meaningful pause. With ‘Break the Loop,’ we’re extending that idea to the digital world, teaming up with Spotify to give consumers a light-hearted, relatable reason to pause their day and refresh not just their mood, but their songs too.”
Sanketh Garimella, Director of Sales – CPG & Auto, Spotify India, added, “Spotify playlists are designed to encourage the discovery of new music for listeners, and our personalized playlists tap into different moods and moments of the consumer. KITKAT’s new campaign is a great example of how those who listen to their favorite songs over and over again, every day, can easily find new music they’ll love on Spotify, with playlists curated just for them.”
The campaign kicks off with a digital-first film on YouTube and Meta platforms, and is supported by a multi-channel activation spanning outdoor advertising, Spotify in-app audio, and immersive social content.
