New Delhi: Nippon Paint, Asia Pacific’s No. 1 paint company by revenue, has announced the launch of its new n-SHIELD Paint Protection Film (PPF) in India. With this innovation, the company is making a bold entry into the automotive surface protection segment, aiming to expand and organize the largely fragmented PPF market.
Under the n-SHIELD brand, Nippon Paint will offer a full portfolio of paint protection films and other detailing solutions across India and global markets. This product line brings together four years of R&D and leverages Nippon Paint’s leadership in the paint industry to deliver cutting-edge film technology.
Highlighting its ambitions, Sharad Malhotra, Director of Nippon Paint India, said, “At Nippon Paint, when we decided to enter films, we leveraged our paint experience to develop the best film products. Our films cover all categories in the market, not just the premium. And we plan to ultimately manufacture these products in India, in line with our Make in India philosophy, mirroring the government’s efforts to bring international manufacturing to India.”
The launch also marked the beginning of a new brand association with the India Champions cricket team, led by cricket icon Yuvraj Singh. This partnership symbolizes shared values of performance, durability, and protection—on and off the field.
Yuvraj Singh, Captain of India Champions, commented, “We are excited about our partnership with Nippon Paint and the launch of n-SHIELD. On behalf of the entire team, we will make sure we put our everything to win the championship again.”
Sumant Bahl, Co-Owner of India Champions, added, “At India Champions, we stand for long lasting durability and high-performance values that deeply resonate with Nippon Paint’s n-SHIELD. This partnership goes beyond branding; it is a reflection of our shared commitment to protect and perform under pressure. We are excited to team up with a brand that is as committed to excellence as we are.”
With “Forever Young” as the brand theme, n-SHIELD’s positioning draws on the timeless appeal of cricketing legends and the promise of long-term protection for vehicles.
Rakesh Handoo, Director – Marketing & Surface Care, Nippon Paint India, remarked, “This is a natural association as our central theme for n-SHIELD brand is – Forever Young. And our cricketing heroes are that too. The helmet is the most vital piece of protective gear in cricket, safeguarding players from impact and injury. Placing the n-SHIELD logo here perfectly mirrors the product’s purpose—shielding what matters.”
The n-SHIELD range includes gloss, matte, and coloured films, along with ceramic coatings and detailing products for complete car care. These films offer enhanced UV resistance, gloss retention, and protection from chips and debris. Nippon Paint also offers a global e-warranty, precision application tools, and advanced cutting software to ensure seamless protection and finish.
India becomes the second launch market for n-SHIELD after Thailand. The brand is also rolling out headlamp films with OEM endorsements and exploring partnerships with car dealers, detailing centres, and franchise-owned n-SHIELD studios to strengthen consumer engagement.
