MUMBAI: As part of Meta’s commitment to user safety, it has launched the second edition of our anti-scams campaign, ‘Scam se Bacho 2.0’ that delivers digital safety tips with a twist. This year’s campaign takes to the streets, literally, through a creative collaboration with digital creator Signboard_wala, known for using bold, witty placards to spark real-world conversations.
Looking to build on last year’s campaign, Scam se Bacho 2.0 brings scam awareness into public spaces across streets in Mumbai, using storytelling to inform people about common online scams such as fake loan scams, impersonation and OTP fraud, among others.
The campaign features Signboard wala holding different signs such as “Ex ho ya scammer, dono ko block & report karo” and “Keep your friends close and your OTPs closer” – packaged as one-liners. The campaign delivers important digital safety lessons, spotlights Meta’s safety features like two-factor authentication (2FA), Block and Report and encourages people to take an active role in their online safety.
The messages aim to spark a smile but most importantly, make people pause and reconsider online scams. It’s awareness with a twist – no preaching, no drama – just authentic, relatable moments that resonate explains the company.
Last year Meta had launched its safety campaign ‘Scams se Bacho’ by partnering with Bollywood star Ayushmann Khurrana to educate people on how to stay safe from online scams and promote safer digital practices. Launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), the campaign emphasised Meta’s commitment to safeguard people online, supporting the Government’s goal to combat the rising cases of scams and cyber frauds in the country.
