Mumbai: In a strategic move to strengthen their long-standing partnership, Generali Group and the Central Bank of India have announced a refreshed brand identity for their joint venture in the Indian insurance sector. The life insurance entity will now be known as Generali Central Life Insurance Company Limited, while the general insurance business has been renamed Generali Central Insurance Company Limited.
The announcement underscores the integration of Generali Group’s global insurance expertise with Central Bank of India’s trusted domestic presence, aligning with Generali’s global “Lifetime Partner” strategy. The shareholding structure remains unchanged, with Generali Group holding a 74% stake and Central Bank of India retaining up to 26%.
The new Generali Central brand identity is accompanied by a contemporary visual overhaul—featuring a new logo, updated typography, revamped website, and refreshed social media assets. These changes reflect the company’s commitment to protection, reliability, and digital innovation across its customer touchpoints.
Rob Leonardi, Asia Regional Officer, Generali, said, “India has long been a strategic market for Generali and our joint venture with the Central Bank of India reflects the potential we see today and for the future. The synergies between our two organisations are clear and I have every confidence that we’ll be able to deliver on our joint vision to provide accessible solutions that reflect the real needs of Indian families and businesses across the country. This collaboration supports us in fulfilling our Lifetime Partner ambition in the country, as we lay the groundwork for future innovation and growth.”
As part of its renewed identity, Generali Central is focused on expanding digital accessibility, enhancing customer experience, and increasing penetration across India—especially in rural and underserved regions.
Alok Rungta, MD & CEO, Generali Central Life Insurance Company Limited, stated, “With our new brand identity, Generali Central Life Insurance marks a defining moment in our journey to becoming a future-ready, customer-first life insurer. Our strategic partnership with Central Bank of India unlocks transformative potential to reshape the landscape of protection and insurance in India. By combining Generali Group’s global heritage and insurance expertise across 50+ countries with the Central Bank of India’s deep-rooted trust and expansive network of over 4,500 branches, we are poised to democratise access to life insurance like never before. Our joint focus is clear: to deepen protection in underserved and rural segments through innovative, accessible, and inclusive products. This new identity reflects our shared commitment to transparency, sustainability, and disciplined execution—anchored in strong governance and a purpose-driven approach.”
Anup Rau, MD & CEO, Generali Central Insurance Company Limited, added, “Our new brand identity reflects the powerful synergy between two iconic institutions—Generali Group, with nearly 200 years of global insurance expertise, and the Central Bank of India, with over a century of deep-rooted presence in India’s financial and geographical landscape. This is more than a collaboration; it’s a strategic alliance aimed at redefining general insurance in India. By harnessing the Bank’s extensive branch network and community trust, we are uniquely positioned to bridge the protection gap, enhance insurance awareness, and deliver comprehensive, customer-centric solutions. This transformation is not just visual—it’s a reaffirmation of our purpose: to be a Lifetime Partner, empowering individuals with confidence and security at every stage of life.”
Through this refreshed identity and partnership, Generali Central is poised to accelerate its mission of bringing inclusive, relevant, and future-ready insurance solutions to millions of Indians—cementing its role as a Lifetime Partner in both life and general insurance sectors.
