Mumbai: nirā balance has unveiled a teaser campaign that playfully asks a simple but powerful question—what should you eat today? Centered around the tagline #AskNira, the campaign uses slice-of-life scenarios to showcase how nirā could become the go-to guide for everyday food and lifestyle decisions.
In one film, a serene morning scene unfolds as the master of the house meditates to the sound of a sitar, only to be interrupted by his cook asking, “Sir, aaj lunch mein kya banaoon?” His response? “Ramesh..kitni baar kaha hai..ask nira!”
Another teaser features a decisive boss lady, immersed in her work, responding to a dinner menu query with the same instruction: “Ask nira!” A third shows a woman anxious about fitting into a designer outfit before a wedding, deflecting her cook’s “Lauki bana doon?” with a confident “Ask nira!”
The messaging suggests that nirā balance offers effortless, tailored solutions to the complex questions surrounding health, nutrition, and lifestyle. It teases a system that “knows exactly what we need,” offering order, ease, and good health to homes across India.
The campaign hints at nirā’s focus on personalised health regimens, wholesome diets, healthy weight loss, and a holistic approach to wellness, with more details to follow about Ritesh Bawri, founder of nirā balance, who has achieved a 95% success rate in improving health outcomes over the past decade.
The idea was conceived by the nirā team, with art direction by Miquel Polidano and execution by Sumo.
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