Hyderabad: House of McDowell’s Soda has announced the appointment of beloved actor Vijay Deverakonda as its newest brand ambassador. He joins hands with youth icon and long-term brand face Kartik Aaryan in a campaign that puts the spotlight on one of the most powerful emotions connecting India’s youth – Yaari.
Known for his blockbuster films like Liger, Pelli Choopulu, and Arjun Reddy, Vijay commands a massive pan-India fan base, with particularly deep-rooted popularity across the South. His appeal among Gen Z and millennials makes him a natural fit for the brand’s ethos, bringing a fresh wave of energy, authenticity, and cultural connection. Beyond cinema, Vijay is seen as a symbol of modern self-expression, resonating with audiences for his grounded and relatable persona.
With Vijay coming on board alongside Kartik Aaryan, House of McDowell’s strengthens its presence across India’s diverse cultural fabric — uniting stories, regions, and personalities through the timeless thread of friendship. Together, the duo reflects the expressive, fun, and vibrant spirit of today’s India, where shared experiences form the core of meaningful connections.
Speaking on the announcement, Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India, said, “House of McDowell’s Soda has built a legacy of celebrating friendships and fostering meaningful connections – the kind that creates memorable moments and unbreakable bonds. Over the years, the brand has continued to evolve with the changing tides of culture and consumer behaviour, while staying true to its core purpose: championing the spirit of friendship.
Vijay Deverakonda embodies the values of today’s generation – real, grounded, and deeply connected to his roots. His authenticity and wide-reaching appeal make him a natural extension of the brand’s voice. With Vijay and Kartik together, we’re bringing two powerful storytellers into the fold – voices that reflect the emotions, aspirations, and friendships that define modern India.”
Expressing his excitement, Vijay Deverakonda said, “Some of the most defining moments in my life have been shaped by the people who stood beside me — my friends who’ve been there through success, struggle, and everything in between. That kind of bond is rare, and it’s something I hold closest to my heart.
That’s what makes this association with House of McDowell’s Soda so special. It’s a brand that celebrates the beauty of real, unfiltered friendships — the ones that ground you, lift you, and stay with you. There’s something incredibly powerful about staying connected to your roots and reliving those memories with your closest yaars. For me, this is more than a collaboration — it’s a partnership with a brand that truly reflects what I believe in. I’m excited for the journey ahead and everything we’ll create together.”
