Mumbai: Bigg Boss Malayalam Season 7 has made a historic debut on JioHotstar, registering the biggest season opening ever for the reality series on the platform. Hosted by the iconic Mohanlal, the launch weekend delivered high drama, engaging moments, and interactive features that kept fans glued to their screens.
The season’s opening clocked 12.6 crore minutes of cumulative watch time—a staggering 225% surge over previous seasons. JioHotstar has enhanced the Bigg Boss experience with interactive elements such as live chats, polls, and exclusive behind-the-scenes access. With a 24×7 live feed and dedicated Fanzone, viewers can engage in real-time and participate in every twist and turn of the show. Gamification features have driven unprecedented audience interaction, further amplifying reach and engagement.
Commenting on the milestone, Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210% viewership compared to previous two seasons underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”
Connected TV has emerged as a significant growth driver, contributing nearly 30% of opening watch time—a 154% surge over the previous two seasons—signalling a shift toward immersive, large-screen viewing.
Bigg Boss Malayalam Season 7 is presented by MyG Digital; co-presented by Berger Paints and Healthy Grocer; co-powered by Sunrich Refined Sunflower Oil and MYK Laticrete. Other partners include Regal Jewellers and Merino Laminates as Special Partners, Dazzler Etertna as Beauty Partner, and Cera as Associate Sponsor.
This record-breaking start underscores JioHotstar’s commitment to delivering category-defining entertainment experiences that deeply connect with audiences across devices, languages, and regions, at an unprecedented scale.
