Mumbai: Public Relations in India has undergone a remarkable transformation—evolving from a little-known concept in the 1970s to becoming a powerful, strategic force in today’s digital-first era. A new book, Strategic Storytelling: The Rise of PR in India, authored by communication veteran Ganapathy Viswanathan, explores this evolution while offering rare insights into how PR has shaped and continues to shape India’s communication landscape.
With over 30 years of experience across iconic agencies such as Ogilvy, Lintas, Mudra, and the Publicis Group, Viswanathan brings deep expertise in brand storytelling, strategic planning, and integrated communications. His book highlights how PR has moved far beyond traditional press releases to encompass reputation management, crisis communication, political and sports PR, and financial communications—anchored by creativity, empathy, and strategy.
The book also delves into key challenges facing the industry today, including the talent crunch, the shifting role of influencers, and the evolving relationship with journalists. Combining practical insights with personal anecdotes, it serves as both a guide for young professionals and a thoughtful reflection for industry veterans.
“PR today is about building trust, telling authentic stories, and engaging meaningfully with audiences across platforms. This book is my tribute to a profession that has the power to shape perceptions, influence decisions, and create lasting impact,” said Ganapathy Viswanathan.
Whether you are a student, aspiring professional, or established leader, Strategic Storytelling: The Rise of PR in India offers timely, relevant, and inspiring lessons on the past, present, and future of public relations in the country.
