Mumbai: Colors Kannada, Karnataka’s most-loved GEC, marked Independence Day with a celebration of cultural upliftment, carrying forward the spirit of “Namma Desha, Namma Hemme.” Artists, communities, and viewers came together across all 31 districts of Karnataka in a campaign that seamlessly blended patriotism, culture, and local pride.
“For us, Independence Day is not just a celebration, but a reminder of what binds us together as a nation. With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka. This campaign is a reflection of Colors Kannada’s deep cultural rootedness taking our artists back to the communities they come from, sharing in their pride, and celebrating our unity in diversity. The overwhelming response reinforces that when entertainment is rooted in culture and community, it creates lasting impact,” said a Colors Kannada spokesperson.
For the second consecutive year, Colors Kannada spearheaded this statewide celebration. Artists from the channel, deeply rooted in their own communities, visited schools, temples, and local landmarks across Karnataka, participating in flag hoisting ceremonies and cultural activities that mirrored the spirit of unity and integrity.
The activation roster spanned from Bengaluru to Bidar, Mysuru to Mangalore, and Gulbarga to Kodagu, covering every corner of the state. Artists such as Trivikram, Radha Bhagavati, Kavya Gowda, Manoj Kumar, Jayanth, Spandana, Ashwin Yadav, Shankar Ashwath, Sukrutha Nag, Suraj, Shilpa Kamath, Jhanavi, Shishir, Amrutha Gowda, Chandana, Gajendra, Chaitra Kundapura, Vidya Shankar Guruji, Priya Savadi, Chandru, Snehith, Neetu, Eshani, and Jyothiwere among the many who led the celebrations in their respective districts.
The initiative received 5 million views across Colors Kannada’s social media platforms andreached 30,000+ households with over 1 lakh viewers through on-ground activations. With this, Colors Kannada continues its tradition of celebrating Independence Day in an immersive way, bringing communities together across Karnataka year after year.
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