Mumbai: Vi, a telecom operator, has rolled out a new campaign to promote its flagship ‘Vi Nonstop Hero’ plan — the only prepaid plan in the country offering unlimited 4G and 5G data for 24 hours a day.
As mobile internet continues to be essential for work, learning, entertainment, and social connectivity, Vi has built its popular Hero portfolio of plans — Nonstop Hero, Super Hero, and Hero — catering to diverse consumer needs.
The Vi Nonstop Hero Plan, starting at just ₹365 per month, eliminates the worry of daily data exhaustion by providing truly unlimited data with no daily caps. Customers can use it seamlessly for work, streaming, gaming, or video calls without additional top-ups.
In a world where prepaid customers typically exhaust their data three to seven times a month and rely on add-on recharges, the plan is positioned as a value-for-money solution that not only saves costs but also ensures uninterrupted internet access throughout the month.
The new TVC, conceptualised by Ogilvy India, takes a quirky, slice-of-life approach. It features a young man repeatedly trying to wish his girlfriend abroad on a video call, only to be interrupted by low-data pop-ups. The relatable storyline highlights the frustration of exhausting data at crucial moments and positions Vi Nonstop Hero as the worry-free answer.
Commenting on the campaign, Avneesh Khosla, CMO, Vi, said, “At a time when data has become as vital as electricity, running out of it, mid-task can be deeply frustrating. With Vi Nonstop Hero, we have eliminated daily data limits, giving customers the freedom to work, stream, game and connect without interruption. We are proud to be the only telco in India to offer unlimited data access across smartphones and our new campaign brings the offering to life in a fun, relatable way.”
The multi-platform campaign will be visible across television and digital media, reinforcing Vi’s positioning as a brand that empowers its users with freedom from data limits.
